The Regno Edit

Peruvian Pima Cotton vs Regular Cotton: The Real Difference

There's a reason the world's finest hotels use Peruvian pima cotton sheets. There's a reason luxury dress shirt brands charge three times more for pima cotton than standard cotton. And there's a re...

What Is Pima Cotton? Why It's the Softest Fabric You've Never Heard Of

If you've ever pulled on a t-shirt and thought this feels different — softer, smoother, almost impossibly light — there's a good chance it was made from pima cotton. And if you haven't experienced ...